Burslem’s splendid Victorian Old Town Hall provides the setting for this journey through the past, present and future of the Potteries.

Ceramica, a celebration of the ceramics industry, features a childrens space, Bizarreland and dramatic presentations of the town, the industry and its people. Designed by rfa designers, Dyson's skill and ingenuity was called upon to replicate a mirrored kiln, a section of a lunar landscape and the ultimate challenge of a clay carrying barge complete with tunnel and crane.

With a fit-out value of over one million pounds, the museum proudly opened in April 2003 and is providing a major attraction in the heartland of one of Britains industrial areas.